How to Protect Yourself and Your Business Accounts from Social Media Scammers
Now that the flower industry has pretty much caught on to the importance of social media for your business success, it is important to...
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Lenny Austin
Oct 28, 20221 min read
Cryptocurrency in the Floral Industry
Retailers accepting cryptocurrency as a form of payment is not common, but it is increasing. Companies like Overstock and Starbucks are...
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Lenny Austin
Oct 5, 20221 min read
Sales Funnel for Floral Distributors and Wholesalers
A sales funnel is a marketing term encapsulating a customer’s journey, from being aware of a product all the way to making a purchase....
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Lenny Austin
Sep 21, 20221 min read
Blog Ideas For All Sectors Of The Flower Industry
The floral industry is thriving globally. The current market size, measured by revenue, of the Florists industry is $6.0bn in 2022. But...
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Lenny Austin
Sep 2, 20221 min read
How to be a Freelance Floral Designer in 2022?
In an event-based industry like floral design, the best way to get started is through freelancing. Becoming a part of the freelance...
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Lenny Austin
Aug 17, 20221 min read
How Websites Help Businesses
Regardless of the industry you’re in, it’s essential to maintain a web presence. In the floral industry, in particular, having an online...
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Lenny Austin
Jul 20, 20221 min read
Benefits Of Outsourcing Image Editing For Your Business
Whether you are an eCommerce business owner, a travel agency, or a florist, you need to have eye-catching images to attract consumers and...
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Lenny Austin
Jul 7, 20221 min read
5 Difficulties The Floral Supply Chain Encounters
Logistics is one of the most crucial steps in distributing flowers and plants. Each flower is different and requires extreme care and...
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Lenny Austin
Jun 21, 20221 min read
Optimizing for the Current Reality and Predicting the Future
The Bloom Show by New Bloom Solutions and Above All Flowers is hosting a roundtable about cold chain logistics in the floral industry....
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Lenny Austin
Jun 6, 20221 min read
5 points to consider when developing a B2B flower Industry Website
There are many things needed to ensure the success of a website, especially a business-to-business that is depended on by companies that...
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Lenny Austin
May 3, 20221 min read
Common Assumptions of Your Outdated Website
A website is a representation of your business. It is where your customers engage with you and learn about your products and services. If...
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Lenny Austin
Apr 25, 20221 min read
How to Prepare for Mother’s Day
There’s no denying the importance of Mother’s Day for the floral industry. It’s the second biggest holiday in floriculture and comes in...
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Lenny Austin
Apr 6, 20221 min read
Creating and Engaging Prospects for Floral Industry Wholesalers and Distributors
The floral industry is global and spans continents. Flowers follow a strict cold supply chain that ensures freshness and high quality....
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Lenny Austin
Mar 29, 20221 min read
Website Trends 2022
As technology changes, so do website trends. While aspects like easy navigation and accessibility remain important, some trends transform...
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Lenny Austin
Mar 15, 20221 min read
Marketing Trends 2022
Marketing takes a new turn every year, and we see exciting new ways to spread brand awareness, communicate with consumers, and improve...
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Lenny Austin
Feb 28, 20221 min read
8 Social Media Marketing Trends 2022
If you’re planning on marketing your products or services, it is important to know which strategies to employ. Since marketing trends...
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Lenny Austin
Feb 3, 20222 min read
5 Tips for Florists and Wholesalers to Achieve Valentine’s Day Success
Valentine’s Day is the biggest sales opportunity and holiday for the floral industry, and it’s essential to be prepared for it. Since...
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Lenny Austin
Jan 20, 20223 min read
How a Floral Blog Can Help Your Business Thrive
For a business to succeed in today’s online world, it’s essential to have a web presence. However, simply having an online presence is no...
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Lenny Austin
Jan 6, 20222 min read
4 Reasons You Need to Invest in a Floral Industry Website
There’s no denying the importance of the internet and websites in today’s world. With half the population on the internet, there’s no...
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Lenny Austin
Dec 23, 20213 min read
Online Marketing Trends the Floral Industry Should Embrace
Like any other industry, the floral industry can benefit from digital marketing. We live in a digital world where floral e-commerce is...
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